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(604) 791-0028
Lazertag is a great game, and as a fun center attraction has proven itself to be a money-maker for those who do it right. Your design, along with fun and challenging game play, must evoke emotion and memorable experiences. Your arena design needs to be more than just blacklight painted, randomly scattered barriers.
The Challenge…
Most operators do not exploit the full potential for a well designed, lazer game attraction.
Not because they don’t want to – but because they don’t know how. ARENAX can help.
As with any great product, it usually comes down to functional design, which drives the user experience and ultimately profitability.
ARENAX has been specifically designed to help laser-tag operators drive as much paid traffic through your doors as possible, across all age groups, every day of the week.
Your layout, along with the right equipment package and game play (and your center marketing hutzpah) are the secret sauce for every successful amusement business.
Our design starts with an analysis of your local market and your long term business goals. If your business is exclusively focused on the party demographic of say 12-14 years and younger, then the design will ultimately be much different from a design that has goals to attract older gamers, members and group business.
Our approach is different.
Over the last decade we have witnessed a huge paradigm shift in entertainment,… the way it is presented and the way that it is consumed. Games. Games. Games. They are ubiquitous, and they are enjoyed by all age groups.
We call this entertainment shift, the new ‘Gamer Demographic’ and if you want to be successful, it needs your attention.
Today, the average aged video game player is 34 years old, and is almost evenly split between men and women gamers. That’s both great news, and bad news for lazer-tag operators.
Great news, because done right it is no longer just a “kids game” and can appeal to this much larger demographic of older gamer’s, groups and teams.
Bad news, if your attraction is an old school design that lacks the authenticity, game play and interactive appeal these older gamer’s are looking for.
Our service is a holistic, turnkey approach to design and attraction build-out. Rather than working with multiple vendors and suppliers, this holistic approach saves you time and money, but also brings together the entire project;
One simple, turnkey project providing a focused synergy between your equipment and design to create long term profitability… design and game play.
Our laser tag arena designs, technology and gameplay are focused on this 34 year old gamer demographic. We design for this demographic first. Younger kids love it equally as much, and our designs and game play are super-fun-a-licious for weekend birthday parties.
Which arena would you like to play?
OLD SCHOOL DESIGN
GAMER DESIGN
Our arena designs, technology and gameplay are focused on this 34 year old gamer demographic. We design for this demographic first. Younger kids love it equally as much, and our designs and game play are super-fun-a-licious for weekend birthday parties.
For tag operators, this ‘gamer design’ philosophy doesn’t ignore this very important, large demographic of older gamers looking for an out of home gaming experience that appeals to their expectations.
Old school designs, tend to mostly attract the younger party demographic. This isn’t necessarily a bad thing, if your business model is specifically targeting a 12 and under demographic. Good news – our menu of party games fit with most arenas and equipment technology.
However, if your goal is to really pound the cash register every day of the week, then a focus this older gamer demographic is how you get there.
Multi-purpose means, we find every way possible to help drive traffic everyday of the week.
You need to think of your arena as a ‘stage’. A stage of opportunity to attract diverse traffic – outside the box of traditional solo and team games, primarily for birthday parties.
A well designed space can provide multiple revenue opportunities for a wide variety of age groups, outside of the busy weekend hours. This is KEY to long term success and profitability.
Whether from open play, parties, groups, walk-ins, teams, members, events, school field trips and edutainment, or some serious corporate team building, or tactical member experiences, there should be no limit to what games and programs can be made available within your arena.
All of the above may not be something of interest when you first open your doors, but with multi-purpose design, we can ensure that down the road when you need or want to kick it up a notch, that foundation is lying there ready for you to offer a whole new set of games and experiences.
As you are most likely discovering, it isn’t cheap to start a laser tag business or fun center attraction. Lets make sure we are doing everything possible within the design to mutli-purpose your investment and attract as much paid traffic as possible throughout the entire life of your business.
