THE New Entertainment
paradigm
The fact of the matter – the market has changed, and continues to change.
Today, the average aged video game player is 34 years old. No longer teenage boys playing Video Games in the basement, this new group of Adult Gamers has grown up on high-fidelity, fully interactive, authentic gaming experiences, and is now looking for that same experience outside of the home.
Yet many in our business, continue to insist that laser tag is a kids game… primarily for 6 to 12 year olds.
In our opinion, this is nonsense thinking and a disability for your laser tag investment...
VR, AR, fully immersive and interactive experiences are the new norm, and if you are looking to develop a professional adult laser tag attraction, your arena experience needs to compete.
A well designed indoor attraction can do much more than old-school laser tag, especially during the slower mid-week “Dead Zone”… that long stretch of five days when your typical laser tag arena does less than ten percent of it’s total capacity, sucking your weekly revenues out the door. This does not have to be YOUR laser tag situation.
ARENA-X is a video game upgrade. Mission-based, objective driven laser tag, turning your laser tag equipment and arena maze into a PRO laser tag attraction that has the broadest market appeal, across all seven days of the week. A ‘synergistic’ blend of equipment, arena design and game-play that is great for weekend parties, groups and walk-ins, but also an attraction that drives membership sales, corporate events, team games and team building during the slower mid-week dead-zone.
The typical family fun center does 70% or more of it’s business on the weekends… leaving a huge block of opportunity mid-week when most laser tag centers sit empty.
THIS IS OUR FOCUS
Strong traffic through your center for awesome laser tag parties and groups during the weekends, along with a laser tag / arena experience that pulls repeat, older traffic into your facility by providing a unique set of evolving story-lines, missions, and team challenges that replicate – and go beyond their at home video game experiences.
One of the key skills to develop in adult laser tag is the art of stealth. Moving quietly and swiftly through the arena game stations, rooms and barriers can give you a significant advantage over your opponents. Take note of your surroundings and use obstacles to your advantage, such as using the AUX Systems command desk to hide behind, and sneaking up on unsuspecting opponents. Remember to minimize noise, as the sound of your footsteps or your gear can give away your position. By mastering the art of stealth, you can remain undetected, strike at the right moment, and leave your adversaries stunned.
ARENA-X laser tag equipment is commercial grade, adult approved and focused on accurate representation. For a great adult game, player accuracy is paramount. When first introducing older players to the game, we recommend providing a game marshal who can demonstrate the advantages of the gear, and location and understanding of how to tag arena targets and bases. The players ability to aim and shoot accurately will make all the difference when it comes to enjoying the hunt of the game.
ARENA-X provides owners with a clear, long term path to ongoing arena updates and upgrades. Choose from a growing menu of completely unique laser tag party games, mission-based role-playing games and edutainment, that over time keep your arena experience fresh and evolving.
Just like popular video games, players become emotionally involved in the mission, and the next achievement, and are driven to continue to play the game...
ARENA-X laser tag takes that sophisticated laser tag technology, removes the techno-jargon and adds a simple video interface that all players can relate to, play and enjoy. We combine the very best of today’s laser tag technology, with themed environmental controls for lighting, sound effects, video and other large format multi-media effects and interactivity.
This creates an entirely new, multi-purpose professional laser tag gaming environment designed to attract and capture the greatest possible revenues from your laser tag arena design.
For more information on how an ARENA-X laser tag design can put your business on top, feel free to reach out to us any time.