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DESIGN
A successful laser tag attraction starts with your arena design, and a consideration for all of your market opportunities, along with a strategic focus on long term playability and repeat appeal.
BUILD
Combining strategic arena design, with your laser tag equipment and arena technology (bases, targets, mines, video and EFX), builds an attraction synergy that maximizes the guest experience, and helps to diversify and expand your market opportunities
PLAY
With a completed build-out and a synergy between your laser tag arena, and your laser tag equipment, you are able to offer a wide variety of standard and unique laser tag and arena games that appeal to a broad range of players and demographics.
GROW
Once open, this arena synergy provides a foundation of unique arena games that can be used outside of the busy weekend hours, to provide revenue producing games and events during the slower mid-week days and evening hours, helping to diversify and maximize your laser tag investment ROI.
Starting and operating a laser tag business is both really fun and profitable. Imagine hanging out with people who are having fun, enjoying your laser tag game and jumping in every now and again to get your own shoot ’em up fix. The business of laser tag is a retail, marketing and guest service business… if you like people, and like to have fun and create fun for other people, we encourage you to continue your discovery of how a laser tag may be the right business for you.
Starting a laser tag business isn’t a matter of ‘build it and they will come’. Building a professional laser tag attraction is both a focused business startup process, and a creative, multi-purpose design process that combined, creates a unique synergy to ensure your laser tag business has ongoing revenue opportunities over the long term of your business.
Start your own laser tag business with confidence. Our group has close to 90 plus combined years of industry experience with over 1,500 laser tag installations, arenas and fields around the globe. Experience you can count on to help you get started and successfully operating now and over the life of your laser tag business.
Laser tag is a super fun game that appeals to a wide variety of ages and demographics, and once played, is enjoyed by most. Unlike some other attractions, this broad appeal allows operators to maximize their investment by attracting paid guests seven days a week, eliminating the number one killer of family fun centers – the mid week dead zone.
Below is a quick overview of the “typical” process to laser tag startup.
It all starts here. The road ahead is not easy, and is not for everyone. It takes real persistence, hard work, drive and the unyielding optimism only a true entrepreneur can bring. With these character traits at hand, the process isn’t easy, but it is simple. Here’s how it comes together and what you need…
We speak with literally thousands of people every year who have had the idea of starting a fun center laser tag business. After filtering through those who do not have the passion, ability or drive – the next big reality check is the viable market opportunity. It’s not always cut-and-dry, but if you are thinking about starting an indoor laser tag business and in order to raise the funding required and drive a return on your investment, in general terms, you need to have a minimum of 40,000 to 50,000 people in your market area.
Typically, your market area can be defined as a ‘reasonable’ drive time. If you are in an area with 75,000 people within a 20 minute drive time, that would be a viable market opportunity. If you live in a large county area with 5 or 6 cities of 15,000 people each that are 25-30 miles away, and your town is the retail hub, that too may be a viable market opportunity. But as those cities get smaller and further away, that market opportunity dwindles.
Because of laser tag business cost, smaller rural communities may still have opportunity, but generally will not support a bricks-and-mortar location and would typically require a different, mobile or outdoor business model.
Let’s assume you have an adequate viable market opportunity – now what?
Here we are at the first real bit of hardwork… the proverbial business plan. We all know if we need to find some money – we eventually need one, and none of us are really keen about doing it.
Well, again… it’s not rocket science but it does take some effort. Here are the primary components to your business plan:
In order to complete all of these components, you will most likely need some form of feasibility study. Generally, feasibility studies can cost up to 2% of your total project costs. For example, if you hope to get started for $350,000 – a feasibility study could cost you as much as $7,000.
As part of the ARENA-X. laser tag experience, we offer to complete this process with our customers. With a little bit of your local research and some homework, we can help you minimize this upfront expense and complete an initial feasibility study for your project.
Your success is our success.
With Laser Tag Academy we work along side you through the planning process, the design and development of your laser tag arena, as well as assisting with your lease negotiations and the process of securing your funding.
Laser tag is a total customer experience business – creating the right environment and game experience from the parking lot through the briefing and actual game, to the last moment of the birthday party, and the last step out the door, it’s all about exceeding your guests expectations. This is how to build a strong, repeat, laser tag business.
Our turnkey service is a free service for laser tag developers. We provide all of the above and more, within a comprehensive and complete construction package, including your layout and facility drawings. To get started, all that is required is a small deposit that is refunded towards the total startup. We ask for this because, it’s a lot of work and commitment, and like you, we want to ensure our time and experience is time spent working with serious developers.
Thanks for reading. If you have any questions or would like a no obligation review of the full service, please feel free to contact us, fill out our request form, or take a look at our download page for further information.
